Case study – Concert ticket app
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COVID-19 has caused thousands of artists to cancel upcoming shows and festival appearances. Additionally, millions of fans have been without live entertainment for months.
GigVR allows you to live a similar experience from home thanks to the immersive experience of virtual reality.
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was concert goers who can’t go to concerts due to the impacts of COVID-19. This user group confirmed initial assumptions about it, but research also revealed that COVID-19 restrictions was not the only factor limiting users from going to concerts. Other user problems included high costs, bands that no longer existed or did not tour in certain countries.
Many fans can’t see their bands because they no longer exist or they don’t tour their countries
Live concerts offer few places for the disabled people
Users aren’t attending events because they don’t feel safe due to the pandemic
Easy navigation was a key user need to address in the designs in addition to equipping the app to work with assistive technologies.
The low-fidelity prototype connected the primary user flow of purchasing a VR concert ticket, so the prototype could be used in a usability study with users.
Usability study: parameters
Unmoderated usability study
Usability study: findings
These were the main findings uncovered by the usability study:
People want to purchase a ticket quickly
People want to find their favourite band easily
People want to share the experience with friends
Provided access to users who are vision impaired through adding alt text to images for screen readers.
Used icons to help make navigation easier.
Used detailed imagery for bands to help all users better understand the designs.
The app makes users feel like it really thinks about how to meet their needs.
One quote from peer feedback:
“The app made it so easy to live an immersive music experience! I would definitely use this app during the COVID-19 restrictions to see my favourite bands”